Thank You SPIN Mag!
Sep 11th
We are delighted to point out that the July 2011 issue of SPIN Magazine published a photo of our HATCH Fashion Groundbreaker runway show in their coverage of Asheville’s 3rd Annual 2011 HATCH Experience! Thank you SPIN Mag for capturing that image and sharing it with your readers!
Shoe Designer, Sarah Mettler at HATCH Fashion 2011
Jun 2nd
Click here for extended audio to Sarah’s keynote
"Shoe Designer" On The Runway: Photo by Ruslan Tumash
"Shoe Designer" On The Runway: Photo by Ruslan Tumash
Sarah Mettler spoke at HATCH Fashion to an audience of aspiring, interested, and just plain curious spectators about a lifetime of shoe design. She was also selected to represent one of five HATCH Fashion Groundbreakers for her innovative iPhone application, “Shoe Designer.” Sarah presented her iPhone app and line of shoes at the HATCH Fashion show held April 17 at The Grove Arcade in downtown Asheville, NC.
Learn more about HATCH Asheville at: http://hatchexperience.com/
Sarah Mettler’s Bio:
Perhaps it was the fact her corrective shoes didn’t match her party dresses growing up in Palm Beach, that inspired Sarah Mettler to become a shoe designer, but regardless, the girl was focused!
She was further convinced after classes at Parsons in Paris and New York, and working in master cobbler Roger Vivier’s Madison Avenue store. On Mr Vivier’s advice she applied to shoe pattern making school, and simultaneously was offered a prestigious position designing for the Ferragamo family in Florence Italy. She gladly accepted knowing their famous fit would be a complement to her skills, after recently having graduated from ARS Sutoria, in Milan Italy. Four plus years into her Italian experience she left Ferragamo and Italy, grateful for the knowledge learned, to return to New York and to launch her own line Sarah Mettler, and to design Perry Ellis’s line. Ironically, the pinnacle of her career happened when Roger Vivier came back into her life, asking her to be the only person to ever apprentice under him, for his new line Roger Vivier for Delman.
Flash forward, happily married with four sons, she was content being “the lady in the shoe, teaching the neighborhood kids about the craft she loves, until technology afforded her the opportunity to “Globally inspire next season’s shoe designer.”
HATCHbash Fashion Surprise
Apr 25th
Video by Paul Anderson & Ian Vigstedt
Fashion Surprise Produced by Sonia Hendrix
Hair by Ananda Hair Studio, Makeup by Pi Biltmore Salon & Spa
Designers: Seth Musngi, Ship to Shore, Royal Peasantry, M.L. Marsh, and MODA Boutique
FIERCE – 2011 HATCH Fashion Mentor Lineup
Mar 26th
Vision// Beyond Apparel: A Career in Fashion
Have you ever wanted to build a career in the fashion industry?
Then come to HATCH Fashion.
Do you follow fashion trends? –Or- set your own?
Then come to HATCH Fashion.
Are you curious about fashion outside of the U.S.?
Then come to HATCH Fashion.
___________________________________________________________
About the Mentors//Guest Speakers
- Keyna Aranguren
A luxury couture fashion designer in Oslo, Norway, Ms. Aranguren’s works have been published in over 200 hundred European publications including Elle, Cosmopolitan, and Henne Magazine. Her dresses have been worn by Norweigen Oscar Winners and in 2008 she presented at Le Showroom in Paris.
Speaking About:
- The Global Fashion Market
- Fashion Forecasting
- Dr. Alycia Fogle
- Assistant Professor of Marketing at UNCA, Dr. Fogle earned her Doctorate’s in International Retail and Marketing and has consulted for fashion houses across the country. Dr. Fogle is an active member of the Asheville business community and is an inspiration to her students at UNCA.
Speaking About:-
- Fashion Merchandising
- Consumer Psychology
Ayoka Lucas
Style Director, Visionary of Charleston Fashion Week, owned and produced by Charleston Magazine/Gulfstream Communications. Ms. Lucas is also the Style Director at Charleston Magazine, the sister publication to Asheville-based WNC Magazine. Lucas authors two style blogs and serves as a fashion correspondent on local television in Charleston.
Speaking About:
- Producing Fashion Shows
- Introduction to Styling
Jan. 22: Official HATCHbash Kick-off Party Features Fashion Surprise
Jan 23rd
Saturday night’s Hatch Asheville kick-off party featured a fabulous fashion surprise led by 17 local models. The beauties swarmed Hotel Indigo shortly before 11pm. Following their grand entrance, models spent time talking to guests about fashion, modeling, & details about the local designer or boutique each represented. #AVL #Fashion #Forward
Featured Designers In Order of Appearance:
MODA Boutique
ORB Clothing by Seth Musngi
Royal Peasantry by Danielle Miller
Ship to Shore by Brooke Priddy
Spiritex by ML Marsh
A Hint of HATCH Fashion In 2011
Jan 12th
Asheville, NC (January 10, 2011)
Every year, HATCH—whose mission is to mentor, inspire and connect the next generation of creative
minds—invites established professionals across seven disciplines (architecture, design & technology,
fashion, film, journalism, music, and photography) to serve as mentors to a selected group of
groundbreaking young talents as well as everyone in our creative community. This year, HATCH is
proud to announce this year’s Fashion Mentors:
Keyna Aranguren, Couture Designer from Oslo, Norway (www.keyna.no)
Dr. Alycia Fogle, Assistant Professor of Marketing at UNCA, Ph.D. International Retail
Ayoka Lucas, Creator/Producer/Visionary of Charleston Fashion Week
Born in Venezuela, Ms. Aranguren has been working with her own brand since 2004, mixing the
sensuality of South America with the Scandinavian style. Loved by fashion magazines and stylists
across Europe, Aranguren is an international designer who has incorporated a fashion house into the
international distribution and retail community.
Dr. Fogle has consulted for fashion houses across the country and is an active member in the Asheville
business community. Her research interests include consumer behavior, international marketing,
branding, and consumer perceptions.
Ms. Lucas not only created Charleston Fashion Week, she’s also the Style Editor for Charleston
Magazine, Charleston Home, and Charleston Weddings Magazine. She authors two style blogs and
serves as a fashion correspondent on local television. She has secured a national spotlight on the local
fashion community as a premiere shopping destination.
HATCH Fashion committee chair Sonia Hendrix said, “This year, I wanted to build on the previous two
editions of HATCH Fashion, which focused on Fashion as an Art Form and Sustainable Fashion, [by]
moving into the concept Beyond Apparel: A Career In Fashion.” HATCH Fashion 2011 will venture
beyond the clothes we wear and into the career side of fashion to generate excitement in aspiring
industry professionals. Mentors will delve past surface information, into tips and advice that will directly
impact future runway producers, fashion designers, fashion merchandisers, stylists, and businesses
expanding into the global market.
Academic Incubator Announces Kick-off Party
Jan 12th
HATCH: Mentoring the Next Generation of Minds
Coming to Asheville April 14-17, 2011
HATCH BASH Kick-off Party
Asheville, NC (January 10, 2011)—HATCH Asheville breaks out of its shell with a public kick-off party and fundraiser this month. On Saturday, January 22, the HATCH team will flex its embryonic creativity
at the Indigo Hotel, starting at 8:00 pm. The HATCHbash 2011 Kick-Off party will include interactive
creative experiences, DJ & dancing, a special live performance, and other fun surprises. Beer, wine,
and nibbles are also included in the ticket price, with cocktails available at a cash bar.
Tickets for this event are currently on sale at HATCHbash2011.eventbrite.com for $20. Tickets may
also be available at the door for $25 if not sold out. All proceeds go to support HATCH 2011, Asheville’s premiere innovation incubator and mentoring event.
What is HATCH Asheville?
HATCH is a four-day innovation incubator for creative professional who are serious about
transforming their ideas and talents into bold action. This year’s HATCH Experiences will take
place in Asheville, North Carolina, on April 14–17, and in Bozeman, Montana, on October 5–9. The
HATCH Experiences bring together international luminaries in multiple fields to serve as mentors to
groundbreaking new creative talent. These immersive weekends include panels, workshops, keynotes,
exhibits, creative networking, and mentoring sessions over four days in the heart of downtown Asheville
and Bozeman. Learn more about HATCH at www.hatchexperience.com.
Buy Tickets Here
Asheville PWB’s “Hard Hats in Heels” Receives Donation
Dec 13th
Asheville PWB’s “Hard Hats in Heels” Receives Donation
Asheville, NC – Dec. 9, 2010
Last week, Asheville Professional Women in Building, a council of the Asheville Home Builders Association, received a $600 donation from Push Asheville Fashion, a locally founded venture geared towards promoting local boutiques and clothing designers through fashion shows and social media.
Asheville PWB, a local builder’s council whose slogan in the community is known as “Hard Hats in Heels,” is dedicated to supporting women within their industry by actively encouraging professional development, supporting active involvement in the political and legislative processes involved in construction, and providing scholarships to local students through community support.
The donation from Push Asheville Fashion was raised from proceeds earned at a July fashion show produced earlier in the year by coordinator, Sonia Hendrix, featuring local clothing items from 18 boutiques and 12 local designers. As requested by Push Asheville Fashion, the donation has been earmarked by APWB for their student educational scholarship fund.
For the second consecutive year, the community driven organization, founded in 2008, will award a scholarship to a qualified North Carolina student seeking an education in a building or construction related field.
Chapter President Amanda Ballew, @AVLCustomCloset, was excited to present the donation during the council’s Holiday Member Luncheon, stating, “We are so excited to receive this donation for our scholarship fund. It took us two years to earn our first scholarship [awarded last year], so it’s a huge impact on what we’ll be able to contribute.” Ballew went on to say, “it is definitely going to impact the actual number of scholarships that we’re able to give.”
Students interested in applying for the scholarship can find application details on the Asheville Home Builder’s Association webpage, www.ashevillehba.com/committes.php, and view the PWB section or call the AHBA at (828) 299-7001.
FASHION IN ASHEVILLE PROVES STRONG
Jul 17th
Designers, boutiques, models, hair salons, makeup artists, runway builders, promoters, photographers, videographers, fashionistas, artists, jewelers, writers, sponsors, assistants, dedicated mothers, and dedicated friends— together, we brought the city of Asheville a fashion show that will never be forgotten: PUSH ASHEVILLE FASHION.
On July 16th, 2010, months of preparation and hard work came to a head on a runway built from inside The Orange Peel located in downtown Asheville. Eighteen local boutiques and twelve local designers each showed a collection worn by four models. The day of the show just under 130 tickets had been pre-sold, only to sell another 147 on the same day. These numbers totaled with the outrageously long guest list added up to 377 people who showed up for a taste of what Asheville fashion has had rolled up their sleeves, nearly hidden from the public eye….until now, that is.
Word travels quickly in Asheville and by now thousands have learned about the success of this fashion show, as evidenced by the high volume of clicks in just a short amount of time from our twitter-pic page. Because so many people have reached out in support of bringing fashion to the forefront of our city, PUSH is able to continue our initiative.
Preparation for a 3rd Annual, PUSH 2011 has already begun. From this point forward, PUSH ASHEVILLE FASHION is dedicated to revolutionizing the manner in which fashion is found from within Asheville, North Carolina. Our website will be launching another 15 videos in the upcoming weeks to continue bringing our audience straight to the heart of fashion and into the studios and boutiques of designers and shop owners.
Photos will be ready to post by Monday. In the meantime–a special thank you to Jade Stone Jewelry, West One Salon, Ananda’s Hair Studio, Elisa Jimenez and Brooke Priddy: Ship to Shore, Asheville Grown Business Alliance, G-Social Media, Heidi Gruner Designs, Alli Marshall at Mountain Xpress/AVL Street Style, Tawapa Wildcard, House of Devochka, 75 Rabbit, Diamond Thieves, Cafe Rel (Franklin, NC), Lowe’s, Navitat, Dreamspider Publicity, Amy Saunders, and Asheville Radio Group.
Stay tuned….!
Yours in Community Growth,
Sonia Hendrix
THIS FRIDAY AT THE ORANGE PEEL
Jul 13th
Get to this fashion show– ONLY $15 in advance ! ! On sale at the Orange Peel NOW <– click to buy tickets..
